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Meet the founding team.


HAL Consulting was founded in 2020 to provide innovation and expertise at a more affordable price than larger consultancies in the market. 

With a passion for exploring and experimenting, the founding team are determined to bring fresh thinking and a unique approach to the consultancy marketplace.

With a wider team of brilliant individuals supporting analysis, assessment and delivery we are a vibrant team who work to grow each other and our clients. 

 Anyway, enough about our goals as ultimately it's about what you want to achieve and how our energy and expertise can help you.




James Yerkess

James founded HAL Consulting to create an eco-system of experience and value for money for firms looking to develop and grow their proposition, value, and pricing expertise.  

His career has spanned executive leadership roles in international financial services, global retailers, and start-up banks. Brands include HSBC, Marks and Spencer, Tesco and First Direct.


He brings to HAL global commercial and regulatory expertise, multi-channel proposition development, price modelling and mobile launched experience across various international locations and market hubs, including China.   

Colin Robertson

Colin founded HAL Consulting with a passion to create a consultancy that enables firms to generate a competitive advantage by putting customers as well as the P&L at the heart of their business.


He has developed a breadth of knowledge across personal lines insurance and retail banking, working with brands such as Direct Line, RSA, More Than, Tesco and RBS.

As an innovator, he has developed and launched numerous customer-centric propositions and products. Colin has extensive experience across the General Insurance sector including pricing, risk management and infrastructure design.  


Dean Rigby

Dean founded HAL Consulting to offer inspiration and authenticity to firms looking for expertise for a fair price.


With a strong background in retail banking and wealth management plus market-wide compliance and risk management, he brings a depth of expertise from brands such as Deloitte, HSBC, Legal and General and the TCC Group.

His expertise enables firms to significantly improve proposition and value design, including research, insight, testing and modelling. In addition, he brings an unrivalled depth of problem-solving when building forward-looking strategic design.


Giles Custerson

Giles founded HAL Consulting with a vision to create a financial services consultancy that bridges the gap between management theory and regulatory compliance. 


He is passionate about providing firms with commercially sustainable solutions whilst delivering consumers fair value and the wider regulatory agenda focused on consumer duty. 

He brings to the team a breadth and depth of consumer expertise in the UK financial services sector with board-level sales and operational experience in Foreign Exchange, Retail Banking and E-Money through brands such as Eurochange.